Social Media

The long tail, and why multiple identities make it just a little bit longer

Authors

David Cushman
emap

Abstract

Reed’s Law or Group Forming Network Theory as Dr David P Reed originally and rather modestly called it, is the mathematical explanation for the power of the network.

As with all great ideas it’s breathtakingly simple, easy to understand and enormously enlightening.

The DIY future: what happens when everyone designs social media? Practical suggestions for handling new ethical dilemmas

Authors

Joe Lamantia
Keane

Abstract

Broad cultural and technological shifts are rapidly erasing the distinctions that separate the creators and users of social media. In this DIY future, when everyone is a designer, greater ethical challenges arise for all involved.